ServicesBrand Integration

Brand Integration with Architectural Products

Your customers’ first impression of your business starts before they even walk through your front door. A connection begins when they first see your building.

In many cases, they’ve driven by your business dozens of times without really noticing it.

That’s why it’s so important your building makes an impact at every turn.

How we can integrate your brand with our products.

Many of the businesses we’ve worked with have leveraged our extensive knowledge of architectural products and our tight connections with the building design community. Together, we’ve helped execute unique BRAND INTEGRATION into their architectural design.

National exposure and brand experience

SGH’s brand integration has helped our clients stand out from the competition in a number of industries, including:

  • Retail stores
  • Car and motorcycles dealerships (like Toyota and Harley-Davidson)
  • Hotels
  • K-12 Schools
  • Universities

You’ve probably even driven by a couple of our past and current clients’ businesses just this week.

Seen the eye-catching designs that frame their front door, or even the overall building design.

Learn more about the process and go behind the scenes with a few of our projects below:

Toyota

You may have seen an example of SGH’s work without even knowing it, if you or a friend has shopped for a vehicle recently, you have likely experienced SGH’s brand integration solutions. SGH has helped welcome millions of car buyers to Toyota dealerships in the last several years.

This portal design – the part of the building you walk through to get to the front doors – is a key part of Toyota’s Image USA II program. SGH was there to lead the design and implementation of the highly recognizable portal and its incredibly successful national brand roll-out.

Toyota’s new image called for illuminated glass monolithic portals. The SGH team worked diligently to design and execute a system that would meet and exceed their expectations.

We designed and fabricated custom metal solutions as an integral part of the final assembly. Then, to make sure it adhered to Toyota’s famous principles of process improvement, we created an advanced assembly system to meet tight demands of construction schedules

To meet Toyota’s aggressive plans to update all of their facilities nationally, SGH managed 6 to 8 crews constructing up to 15 portals per month.

Sephora

Sephora is another high-profile, national client we’re honored to partner with for brand integration initiatives.

For Sephora’s flagship store in Times Square, we designed the monolithic structure to support their brand to show it to the world. When you have real estate on Times Square in New York City, you need to make every square inch of your space count. Cameras from around the world capture your storefront every day – a level of exposure few companies can claim.

Based on that model, SGH is now developing an entire storefront system for Sephora, including the monolithic structure. The system will have the ability to be duplicated and rolled-out on a national scale. <<Not sure how old this information is. Need to verify if this rollout already happened and if so, how successful it was…>>

Integrating your brand into your building.

If you want to create impact with multiple locations or a single flagship building, SGH can help you reach that goal – locally, regionally or nationally.

We’ve mastered creative engineering to execute your unique brand integration in architectural design, and we welcome new challenges.

Here are some of the ways you’ll benefit from partnering with SGH on your next branding project:

  • National roll-out installation management: certified installation so you’ll know it’s installed right at every location.
  • Brand management: Consistency through implementation and installation standards to ensure your brand is the same from location-to-location.
  • Brand-supporting architectural design concepts: custom-engineered for your branding project.
  • Custom glass, metal and lighted brand elements: designed and executed together for your project.
  • Custom interior signage: carry your branding from the storefront through the entire building.
  • Design and production of mock-ups for live testing: so you can “kick the tires” before it goes live.

Contact us today, and let us know how we can help you make sure your next building project is a success. How can we help you today?